Measrtag

Measrtag is a web application for online shops and marketing teams. It checks whether a website measures correctly — and keeps watching so that broken tracking is noticed before it costs money.

What Measrtag does

• Google Analytics 4 audit: reviews the configuration of a GA4 property (data streams, events, conversions, e-commerce, consent signals) and lists concrete issues with a fix for each.
• Google Ads reporting: reads campaign performance and conversion settings of connected Google Ads accounts to show spend, results and tracking gaps next to the website's own data.
• Tag and consent monitoring: watches the tags on a website and the cookie consent banner and alerts when something stops working.

Why Measrtag asks for access to your Google account

When you connect Google Analytics or Google Ads, Google asks you to grant Measrtag access. Measrtag uses this access only to show you the audits and reports described above. Access is read-only, with one exception: to run a GA4 audit, Measrtag temporarily adds its own audit service account to the property as a viewer (Analyst) and removes it again when the audit is finished. Details are in our Privacy Policy.

Who can use it

Measrtag is used by invited business customers. The application itself requires an account; this page, the Privacy Policy and the Terms of Service are public. Contact: admin@measrtag.com.